Bass Fishing Lures

Use this compact jointed swimbait when fish are pressured, inactive, or keyed on smaller fo...

Designed for cold-water big bass and a dead-slow retrieve. The vertical wide lip helps the...

A small soft minnow profile designed for forward-facing sonar presentations, especially in...

Best for vertical presentations and precision casting when fish are holding deep or suspend...

Use this soft swimbait when fish are pressured, cold-water, or suspended and you want a bai...

This is a large hard swimbait designed for pitching and casting around docks, isolated cove...

This is a compact swimmer designed for ice fishing and open-water presentations. It can be...

These are glide-style swimbait prototypes meant for testing and refinement, with baitfish a...

This is a realistic shad-profile soft swimbait designed to imitate fleeing gizzard shad or...