Bass Fishing Lures

Use these finesse jigheads with smaller soft plastics when fish are keyed on small forage....

Use this jighead for rigging larger soft plastics like the 5" and 7" DieZel MinnowZ when ta...

A finesse jighead for vertical presentations, moping, and light swimbait or soft jerkbait r...

This is a miniature crustacean imitation for fish feeding on small crabs, crayfish, sand fl...

Use this soft swimbait for weedless presentations around cover, open water, or anywhere a r...

This is a buoyant 7-inch soft plastic worm designed to be rigged weightless or on Texas/Car...

Use this bait for finesse presentations when fish are pressured or the bite is tough. It is...

A versatile soft-plastic trailer and swimming bait for bass fishing. Use it as a jig traile...

Use this small soft swimbait when fish are keyed on tiny baitfish or fry. It works well on...

A versatile 5-inch stickworm for unweighted presentations, wacky rigs, Texas rigs, or on a...

A buoyant soft minnow profile that can be fished weightless on top, on a weighted hook thro...

This is a finesse soft-plastic bait that imitates small baitfish and is designed to be fish...