Bass Fishing Lures

Use this soft swimbait for weedless presentations around cover, open water, or anywhere a r...

Use this oversized swimbait when targeting bigger predators that want a substantial meal. I...

Use this small soft swimbait when fish are keyed on tiny baitfish or fry. It works well on...

A buoyant soft minnow profile that can be fished weightless on top, on a weighted hook thro...

Use on a jighead and retrieve steadily to imitate a swimming baitfish. The split belly and...

This is a Ned-rig-friendly soft swimbait designed to imitate gobies and other bottom forage...

This is a pre-rigged soft goby imitation built to swim, creep, and deflect off cover with a...

A line-through soft swimbait built to be fished at a wide range of retrieve speeds around c...

Use this on a Ned rig or small jig head and work it slowly along the bottom. The buoyant ta...

This is a soft swimbait-style baitfish profile with twin tails, best fished on a jighead fo...

A soft-plastic minnow-style bait for bass fishing, especially when fish are keyed on shad o...

This is a 6.5-inch soft plastic worm-style bait with a curly tail, suited for bass fishing...