Bass Fishing Lures

Use this soft bait when fish are being picky and won’t commit to more aggressive presentati...

Use this soft bait for vertical or pelagic presentations when bass are keyed on small baitf...

This is a soft swimbait-style pelagic/vertical bait designed to imitate a bleak or small ba...

Best used when bass are finicky and responding to subtle vertical or pelagic presentations....

This is a soft swimbait-style pelagic/vertical bait with a slim baitfish profile and subtle...

This is a soft swimbait-style pelagic/vertical bait with a slim slug tail that gives subtle...

Designed for cold-water big bass and a dead-slow retrieve. The vertical wide lip helps the...

A small soft minnow profile designed for forward-facing sonar presentations, especially in...

This floating jointed wood bait is designed to work on the surface and just under it, makin...

This is a floating wood jointed bait that can be worked on the surface, just under the surf...

This hybrid swimbait is built for reaction strikes when you want a glide-bait style sweep w...

Best for vertical presentations and precision casting when fish are holding deep or suspend...