Bass Fishing Lures

Designed for Midwest finesse and Ned Rig presentations, this bait excels when fished slowly...

Use this as a finesse minnow imitation on a Ned rig or similar bottom-oriented presentation...

A small soft-plastic minnow for finesse presentations when bass are keyed on baitfish. It i...

This is a 2.5-inch plastic minnow meant to imitate live bait for a wide range of freshwater...

A crawfish imitation for presenting on jigheads, drop shots, or under a bobber when fish ar...

This is a soft plastic minnow-style bait with a double pintail and strong fluttering action...

This is a scent/attractant gel pack meant to be applied to lures or bait, not a lure itself...

Pre-rigged tubes with an added tail for extra action, suited for casting/retrieving, jiggin...

Use this bait for finesse presentations when fish are pressured or the bite is tough. It is...

A buoyant finesse bait designed for Ned rig presentations and light Texas-rig setups. It ex...

Designed for drop shot presentations when fish want a subtle, natural bait with very little...

This is a buoyant Ned rig soft bait designed to pair with mushroom-style jigheads and stay...