Bass Fishing Lures

A buoyant finesse bait designed for Ned rig presentations and light Texas-rig setups. It ex...

This kit is built for the Ned Rig technique, pairing finesse soft baits with small mushroom...

Designed for Midwest finesse and Ned Rig presentations, this bait excels when fished slowly...

This is a buoyant Ned rig soft bait designed to pair with mushroom-style jigheads and stay...

These are finesse soft-plastic minnow/jerkbait-style baits meant to imitate baitfish with a...

This is a realistic baitfish-style soft plastic designed for subtle presentations. Fish it...

Use this as a scent enhancer on bait, eggs, or lures to add squid odor and improve attracti...

This is a light jig head designed to keep a bait in a horizontal posture for a very natural...

Use this bait with a twitch-twitch-pause retrieve around sluggish fish that want a bigger p...

Best used for counting down to suspended fish and then retrieving slowly back to the boat....

Built for vertical presentations when fish are inactive and holding deep. It can also be ca...

This is a metal jig designed for jigging, casting, and ice fishing. It works well when fish...