Bass Fishing Lures

Use this compact jointed swimbait when fish are pressured, inactive, or keyed on smaller fo...

Use this soft bait when fish are being picky and won’t commit to more aggressive presentati...

Use this soft bait for vertical or pelagic presentations when bass are keyed on small baitf...

This is a soft swimbait-style pelagic/vertical bait designed to imitate a bleak or small ba...

Best used when bass are finicky and responding to subtle vertical or pelagic presentations....

This is a soft swimbait-style pelagic/vertical bait with a slim baitfish profile and subtle...

This is a soft swimbait-style pelagic/vertical bait with a slim slug tail that gives subtle...

Use on a steady retrieve when bass are feeding on medium-sized forage. The tail starts work...

A finesse soft swimbait for pressured bass when a subtle, natural baitfish profile is neede...

This soft minnow-style bait is designed for subtle, realistic presentations around baitfish...

This is a Ned-rig-friendly soft swimbait designed to imitate gobies and other bottom forage...

Use this on a Ned rig or small jig head and work it slowly along the bottom. The buoyant ta...