Bass Fishing Lures

A buoyant finesse bait designed for Ned rig presentations and light Texas-rig setups. It ex...

This kit is built for the Ned Rig technique, pairing finesse soft baits with small mushroom...

Designed for Midwest finesse and Ned Rig presentations, this bait excels when fished slowly...

This is a buoyant Ned rig soft bait designed to pair with mushroom-style jigheads and stay...

These are finesse soft-plastic minnow/jerkbait-style baits meant to imitate baitfish with a...

This is a realistic baitfish-style soft plastic designed for subtle presentations. Fish it...

Use this as a scent enhancer on bait, eggs, or lures to add squid odor and improve attracti...

This is a light jig head designed to keep a bait in a horizontal posture for a very natural...

This lipless crankbait is designed to be retrieved steadily for a classic vibration, then p...

A classic jigging spoon/lure for working vertically or with short lifts and drops. It’s sui...

This is a metal vibe/blade lure designed to be cast or worked vertically to imitate baitfis...

This is a mushroom-style Ned Rig jighead designed to pair with buoyant soft plastics for a...