Bass Fishing Lures

A soft swimbait profile like this is typically fished on a steady retrieve or with pauses t...

A soft swimbait-style bait for bass fishing around cover, grass, and open water. It can be...

This is a soft plastic stick bait designed for finesse presentations like Neko, wacky, Texa...

A small paddle-tail soft plastic for slow-rolled presentations and finesse fishing. The buo...

This is a finesse soft-plastic bait designed to imitate small baitfish or catfish fry. It s...

This is a small soft-plastic swimbait meant for finesse presentations and matching small ba...

Use this soft swimbait when you want a versatile bait that can be retrieved slowly or burne...

Use this compact jointed swimbait when fish are pressured, inactive, or keyed on smaller fo...

The Slender Hunter appears to be a glide-style bait, best used with steady casting retrieve...

A jointed hard swimbait for covering water and imitating larger forage like perch or baitfi...

Use this bait when you want a wide, side-to-side S-pattern on a steady retrieve. It is a go...

A slow-sinking glidebait/jerkbait hybrid for covering water and triggering reaction bites....