Bass Fishing Lures

This is a finesse soft-plastic bait that imitates small baitfish and is designed to be fish...

This is a 2.5-inch plastic minnow meant to imitate live bait for a wide range of freshwater...

This is a soft plastic minnow-style bait with a double pintail and strong fluttering action...

This is a customizable drop shot bait box built around finesse soft plastics and drop shot...

This is a realistic baitfish-style soft plastic designed for subtle presentations. Fish it...

This is a live-bait substitute designed to imitate a hellgrammite and can be fished a few d...

Use this as a jig for casting or jigging around structure, bait schools, and deeper water w...

A rigged micro jig designed for light-tackle jigging. Use it with short lifts and drops to...

This is a center-balanced casting or micro jig designed to fall horizontally and imitate a...

This is a center-balanced casting or micro-jigging lure that falls horizontally and swims w...

A jig is a versatile bottom-contact lure for casting or vertical presentations around struc...

A marabou jig is a versatile finesse presentation for casting or vertical jigging around co...