Bass Fishing Lures

This is a soft swimbait-style baitfish profile with twin tails, best fished on a jighead fo...

This is a finesse soft-plastic bait designed to imitate small baitfish or catfish fry. It s...

This is a small soft-plastic swimbait meant for finesse presentations and matching small ba...

Use around cover, open water, or along structure when bass are feeding on baitfish. The lif...

This is a soft swimbait-style bait designed to imitate baitfish and target predatory fish l...

This is a soft plastic swimbait designed to imitate baitfish and perch. It is best fished o...

Soft swimbait for targeting pike and zander in a variety of conditions, especially when fis...

Use this soft bait when fish are being picky and won’t commit to more aggressive presentati...

Realistic soft bait for casting around cover, open water, or shoreline structure when preda...

This is a realistic soft swimbait meant to imitate a perch and draw reaction strikes from p...

Use this realistic soft bait when predators are feeding on perch or other baitfish and you...

Soft swimbait imitating a perch, designed to trigger predatory fish with a realistic profil...