Bass Fishing Lures

This is a finesse soft-plastic bait that imitates small baitfish and is designed to be fish...

This is a realistic baitfish-style soft plastic designed for subtle presentations. Fish it...

This is a bait scent/attractant gel meant to be applied to artificial lures or bait. Use it...

Use this as a jig for casting or jigging around structure, bait schools, and deeper water w...

This is a leaf-style jig designed for jigging presentations, especially where a fluttering...

A rigged micro jig designed for light-tackle jigging. Use it with short lifts and drops aro...

This slow-pitch jig is designed to flutter on the fall and imitate a wounded baitfish. It w...

This is a center-balanced casting or micro jig designed to fall horizontally and imitate a...

A flashy jig for presenting a small baitfish or insect profile with extra attraction from t...

This is a jig head designed to hold multiple baits and increase hookup chances when fish ar...

Metal lures for slow jigging, jigcasting, and inchiku are best used when fish are holding d...

This is a metal jig-style lure built for casting and jigging in both freshwater and saltwat...