Bass Fishing Lures

A small paddle-tail soft plastic for slow-rolled presentations and finesse fishing. The buo...

A small paddle-tail soft plastic for slow-rolling, hopping, or swimming on a jighead. The b...

Best for steady retrieves or pause-and-jerk retrieves to trigger realistic S-turns and a na...

Use as a soft swimbait for umbrella rigs, especially when matching shad forage. It can also...

This soft bait is designed for lifelike movement and can be rigged on a jig head, weighted...

Use this soft squid-style bait when fish are keyed on soft-bodied prey and you want a subtl...

This soft squid bait is best when fish are feeding on baitfish or soft-bodied prey and you...

Use this soft squid-style bait when fish are keyed on baitfish or soft-bodied prey and you...

This soft bait is built for lifelike movement and can be rigged on a jig head, weighted hoo...

A soft shad-tail swimbait for covering water with a steady retrieve. It works rigged on a s...

This pre-rigged soft swimbait is built to imitate a small mullet, making it a good choice w...

A buoyant soft minnow profile that can be fished weightless on top, on a weighted hook thro...