Bass Fishing Lures

This is a finesse soft-plastic leech bait for pressured fish and clear-to-moderate water si...

A classic floating-diving lure that can be fished shallow as an underwater wiggler or crank...

A classic floating-diving lure that can be fished shallow as an underwater wiggler or crank...

A classic floating-diving bait that can be cranked fast to dive or worked slower as an unde...

This is a ready-to-fish soft paddle-tail shad kit with jig heads, designed for simple cast-...

This is a soft paddle-tail shad that works well on a steady retrieve or a lift-and-drop pre...