Bass Fishing Lures

This is a pencil popper-style topwater bait designed to work on the surface with walking, p...

This is a surface walking-style lure for covering water and drawing reaction strikes. It wo...

Use with a light pop and soft sweep to create a long bubble trail and tight wobbling swim....

Use this as a walk-the-dog surface bait over calm to lightly rippled water when fish are fe...

This is a saltwater surface twitch bait designed for an erratic walk-and-pause or twitch re...

This is a surface search bait with a sliding, side-shifting action and built-in rattle, so...

This is a sinking stickbait with a belly-mounted blade, so it can be worked as a surface-to...

This is a sinking stickbait with a belly blade, so it can be worked with a cast-and-retriev...

This sinking stickbait is designed to be cast and retrieved with pauses so it can flash and...

Use this as a surface bait with an aggressive burn-and-pause retrieve to make it dive, pop...

Use this walking bait on the surface when fish are feeding up top, especially around dawn,...

This is a walking topwater bait built for calm to lightly rippled water when fish are feedi...