Bass Fishing Lures

Use this soft swimbait for weedless presentations around cover, open water, or anywhere a r...

Use this small soft swimbait when fish are keyed on tiny baitfish or fry. It works well on...

A buoyant soft minnow profile that can be fished weightless on top, on a weighted hook thro...

Use on a jighead and retrieve steadily to imitate a swimming baitfish. The split belly and...

This is a Ned-rig-friendly soft swimbait designed to imitate gobies and other bottom forage...

This is a pre-rigged soft goby imitation built to swim, creep, and deflect off cover with a...

A line-through soft swimbait built to be fished at a wide range of retrieve speeds around c...

Use this on a Ned rig or small jig head and work it slowly along the bottom. The buoyant ta...

This is a soft swimbait-style baitfish profile with twin tails, best fished on a jighead fo...

A soft-plastic minnow-style bait for bass fishing, especially when fish are keyed on shad o...

Best worked with subtle twitches or short pulls so the bait can “glitch” and dart irregular...

Use this as a finesse soft plastic when fish are keyed on small baitfish and want a subtle,...