Bass Fishing Lures

This is a small soft-plastic bait designed to be swum slowly or fished more aggressively de...

This is a small soft-plastic bait designed to be swum slowly or fished vertically. The tigh...

A small soft-plastic bait designed to be cast and retrieved slowly with a tight wobble. It...

Designed for hover-strolling and vertical presentations when bass are suspended or holding...

Use this soft bait when fish are being picky and won’t commit to more aggressive presentati...

Use this soft bait for vertical or pelagic presentations when bass are keyed on small baitf...

This is a soft swimbait-style pelagic/vertical bait designed to imitate a bleak or small ba...

Best used when bass are finicky and responding to subtle vertical or pelagic presentations....

This is a soft swimbait-style pelagic/vertical bait with a slim baitfish profile and subtle...

Best for vertical or pelagic presentations when bass are keyed on small baitfish and want a...

This is a soft swimbait-style pelagic/vertical bait with a slim slug tail that gives subtle...

This is a soft swimbait-style baitfish imitation meant to be fished like a vertical or stra...