Bass Fishing Lures

A soft swimbait profile like this is typically fished on a steady retrieve or with pauses t...

A soft-plastic minnow-style bait for bass fishing, especially when fish are keyed on shad o...

This is a small soft-plastic bait designed to be swum slowly or fished more aggressively de...

A small soft-plastic bait designed to be cast and retrieved slowly with a tight wobble. It...

This is a 10-inch sinking soft worm-style bait for bass fishing. It can be rigged for slow,...

This is a sinking soft plastic worm designed for bass fishing. It can be rigged for casting...

This is a 5.5-inch sinking soft worm, suited to slow, natural presentations around cover or...

This is a 6.5-inch soft plastic worm-style bait with a curly tail, suited for bass fishing...

Best worked with subtle twitches or short pulls so the bait can “glitch” and dart irregular...

Use this as a finesse soft plastic when fish are keyed on small baitfish and want a subtle,...

This is a soft-plastic bait pack meant to be rigged with the included 3/0 T-hooks. The char...

Designed for hover-strolling and vertical presentations when bass are suspended or holding...