Bass Fishing Lures

Use this soft bait when fish are being picky and won’t commit to more aggressive presentati...

Use this soft bait for vertical or pelagic presentations when bass are keyed on small baitf...

This is a soft swimbait-style pelagic/vertical bait designed to imitate a bleak or small ba...

Best used when bass are finicky and responding to subtle vertical or pelagic presentations....

This is a soft swimbait-style pelagic/vertical bait with a slim baitfish profile and subtle...

This is a soft swimbait-style pelagic/vertical bait with a slim slug tail that gives subtle...