Bass Fishing Lures

This swimbait is built to fish the upper half of the water column with a natural swimming p...

Designed as a technical big bait for fishing slowly around structure, cover, and shaded are...

This is a large jointed musky-style bait with a wide swimming action, suited to covering wa...

Use as a subsurface wake bait or crankbait-style swimbait when bass are feeding near the su...

Use this as a big-bait bass swimbait for targeting trophy fish, especially when fish are fo...

Best for covering water with a steady retrieve when you want a big profile and strong surfa...

Use this as a big-profile swimbait when you want to call fish from a distance and trigger r...

A wake/crank style bait designed to be retrieved just under or on the surface. Best around...

Use as a waking rat-style swimbait over shallow cover and open water at slow retrieve speed...

Use this swimbait when bass are feeding on baitfish, especially around suspended schools or...

Use this swimbait around baitfish schools, suspended bass, and open-water targets when you...

This is a large wake-and-crank style hard swimbait built to make a lot of surface disturban...