Bass Fishing Lures

Use this bait for finesse presentations when fish are pressured or the bite is tough. It is...

This is a finesse soft-plastic bait that imitates small baitfish and is designed to be fish...

Designed for drop shot presentations when fish want a subtle, natural bait with very little...

Designed for drop-shotting on tough finesse days when fish want a subtle presentation. The...

These are finesse soft-plastic minnow/jerkbait-style baits meant to imitate baitfish with a...

Best for tough bite conditions when bass are keyed on small shad profiles. It excels on a d...

Use these soft plastic jerk shads when fish are keyed on baitfish and you want a subtle, li...

This is a 5.1-inch slug bait for bass fishing, best worked on a soft-plastic rig or weightl...

A long, slender soft-plastic eel-style bait for bass fishing when you want a subtle profile...

Use this soft plastic as a finesse baitfish imitation when bass are keyed on small forage....

A fork-tailed jerk bait is typically worked on a jighead or weighted hook with a twitch-and...

A 5-inch fork-tailed soft jerk bait is best worked with twitch-and-pause retrieves around b...