Bass Fishing Lures

A deep-diving minnow-style jerkbait for covering water and targeting fish holding off struc...

A slow-sinking jerkbait for covering water with a steady retrieve or subtle taps. Best arou...

Use around points, flats, and other open-water areas when bass are feeding on baitfish. The...

A suspending jerkbait is ideal for covering water around baitfish, points, and other transi...

Best for sluggish fish that respond to a twitch-twitch-pause retrieve. It can also be waked...

A suspending jerkbait that can be cast or trolled and kept in the strike zone with pauses....

Use this floating jerkbait for active bass around mid-depth structure, especially when you...

This is a suspending jerkbait-style lure designed for long casts and precise presentations....

Best worked with sharp twitches and pauses to trigger reaction strikes, especially when fis...

This cedar twitch bait is designed for a steady retrieve with pauses, pulls, or a slow roll...

This is a large hard jerkbait designed for pull-pause retrieves over 1-5 feet of water. It’...

A suspending deep-diving jerkbait is best worked with sharp twitches and pauses around bait...