Bass Fishing Lures

A deep-diving minnow-style jerkbait for covering water and targeting fish holding off struc...

A slow-sinking jerkbait for covering water with a steady retrieve or subtle taps. Best arou...

Best worked with sharp twitches and pauses around baitfish schools, points, and suspended f...

Use around points, flats, and other open-water areas when bass are feeding on baitfish. The...

A suspending jerkbait is ideal for covering water around baitfish, points, and other transi...

A suspending minnow-style lure designed to hold depth and stay in the strike zone during sl...

Use this bait with a twitch-twitch-pause retrieve around sluggish fish that want a bigger p...

Best for sluggish fish that respond to a twitch-twitch-pause retrieve. It can also be waked...

A vintage jointed minnow-style lure that works well with a steady retrieve and occasional p...

Use around suspended fish when you need a bait that can be worked deeper in the water colum...

Designed for suspended fish that are holding deeper in the water column. Work it with sharp...

A suspending jerkbait that can be cast or trolled and kept in the strike zone with pauses....