A revolutionary scent formula designed specifically for live sonar anglers, The Original Fish Formula Bait Pop Sonar Intensifier features patented technology that not only triggers more bites but enhances performance with forward-facing sonar units. Loaded with flavors that bass can’t resist, The Original Fish Formula Bait Pop is infused with special active ingredients that help your bait and your line show up clearly on live sonar so you can target fish on the screen more effectively. Available in crawfish, gamefish, and original scent options, The Original Fish Formula Bait Pop Sonar Intensifier is a must-have for anglers using live sonar systems and is packaged in an easy-to-use squeeze tube to reduce the mess of applying fish attractant.