Rapala has been the world's favorite fishing lure since 1936. Today, Rapala's lures, knives, tools and accessories are trusted by fishermen in over 140 countries worldwide. Rapala's reputation stems from a towering list of world record catches, the knowledge of their Pro Anglers and a history of unwavering dedication to quality. Each and every Rapala lure is still hand tuned and tank tested to assure it has the Rapala trademark swimming action that big fish can't resist.