Specially formulated with over 30-years of fish-catching experience in every bottle, the Lunker Potion Fish Attractant is a highly effective, concentrated fish attractant for all fresh water species. Field-tested and proven by fulltime bass guide, Marc Mitrany, the Lunker Potion Fish Attractant entices fish and encourages them to hold on longer, resulting in more landed fish. Offered in a convenient, pocket-sized 1oz container, the Lunker Potion Fish Attractant is a must-have for anyone who wants to catch more fish.Note: Weather will effect consistency. try to keep bottle warm in cold conditions.