Soft jerk baits are known fish catchers and the Keitech Shad Impact is one of the premier baits on the market today. The Shad Impact is super soft so it can perfectly mimic baitfish movements. The natural fish shape is attractive to all kinds of fish in both fresh and salt water. The Shad Impact is marinade in a strong squid scent for added fish attraction. Because of their streamlined shape they glide and swoop through the water easily with the slightest twitch of the rod tip. When paused the Shad Impact falls slowly with a side to side wobble similar to a soft stick bait.Keitech Shad Impact VideoLengthQuantity5"64"83"10