Cock of the Walk

"Cock of the Walk" struts like it owns the flats—and the big girls definitely notice! Taking inspiration from the famous "Chicken on a Chain" color, the Coastal Brew "Cock of the Walk" rocks a bold dark olive back paired with a semi-transparent natural silver belly, finished off with a killer blend of red and gold flash to turn curious fish into full blown commiters. We find that the dark olive back really works wonders in areas with lots of grass. It's dark enough to stand out well at a distance or in slightly off colored water, but natural enough to really convince stubborn fish to eat. So next time you’re looking to impress that special girl, let the "Cock of the Walk" lead the way with confidence! The Coastal Brew Deceiver has been engineered and refined for ultimate lifelike swimming action! Fitted with an extra long tail and a flat and wide paddle, this bait is practically irresistible to predatory fish. Slow roll it, twitch it, burn it; do whatever you want this bait will step up to the occasion! The unique paddle profile allows it to swim insanely well on even the slowest retrieves. Perfect for weary or pressured fish, cold conditions, and sight fishing. Alternatively, once you speed this bait up it only paddles harder with more thump, faster pace, and with an unmatched wide swing. Truly the perfect do-it-all paddle for any and every inshore scenario! Made from a durable saltwater grade plastic, these baits can take some abuse from many of the toothiest inshore species. The Deceiver comes equipped with a very shallow back and belly hook slot engineered for dependable weedless rigging as well as our iconic "CB" logo engraving. None of those durability compromising deep hook slots that rip and tear! Comes in a 5.5 inch size, perfect for an array of situations. Not too big, not too small! And of course, all of our lures are scented with our signature coffee scent!