In 1941, near the Morrum river in Svangsta, Sweden, watchmaker Carl August Borgstrom's company, Abu Garcia, introduced it's first fishing reel, the Record, followed by its flagship Ambassadeur round reel in 1952. In the mid-2000s, the introduction of the low-profile REVO baitcast and Vendetta and Veritas rod series cemented Abu Garcia once again as one of the leaders in bass fishing. Partnering with some of the best and most notable pros, in the ensusuing years, Abu Garcia continues to build on it's solid foundation and long history of excellence in fishing.