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Use this bait on a steady low-to-medium retrieve when you want a hard swimbait that wakes a...
A soft swimbait profile like this is best for casting and steady retrieves around baitfish...
Designed for throwing small to medium swimbaits with enough backbone to drive hooks home wh...
Use this as a dedicated storage case for swimbaits and other large, expensive lures. The in...
Fish it slowly and lethargically around cover where big fish are holding. The bait is desig...
Use this glide bait around cover, points, and open-water baitfish situations when you want...
This is a limited-run hard swimbait designed to imitate baitfish and shad for bass. It is b...
This glide bait is built for bass and shines when you want to cover water with a slow, cont...
This is a catfish starter tackle bundle for rigging trophy catfish setups. It includes hook...
Pre-rigged tandem trolling setup for pulling parachutes behind the boat. Use it when target...
Use this popper on the surface when bass are feeding around baitfish, especially in calm to...
This is a compact shad plug built to run shallow to mid-depth and deflect hard off rock and...
This is a vegetation-focused hardbait designed to be burned or steadily retrieved over, thr...
Use this as a long-casting deep-diving crankbait when you want to cover water and trigger r...
This is a hardbait crankbait built for fishing over, through, and around heavy vegetation....
Built for fishing over, in, and around heavy vegetation where a bait can deflect free and t...
This is a power-profile crankbait designed to be thrown over, into, and around heavy vegeta...
This is a limited-edition color/finish set rather than a fishing lure. It is meant to be us...
A natural shad-pattern crankbait for covering water with a cast-and-retrieve retrieve. Best...
A natural shad-pattern crankbait for covering water with a cast-and-retrieve retrieve. Best...
A suspending jerkbait for casting and retrieve presentations in the 3 to 6 foot range. It i...
Best for casting and retrieving around bass, pike, walleye, muskie, and trout when fish are...
Use this popper on the surface when fish are feeding up top, especially around calm water,...
This fluke-style bait is built for realistic darting action, making it a good choice when b...
